Brilliant. Requires no commentary. Just read and digest it.
Source here: xkcd: Is It Worth the Time?
Think of emotional intelligence as empathy and understanding the emotional state of others and how to navigate the emotions. Awareness. Think of emotional influence as deftly using this information to your advantage. Emotional influence then becomes a powerful marketing technique that aims to persuade potential customers by appealing to their emotions rather than logical arguments. When it comes to selling cloud computing technologies, some common emotions that can be appealed to include:
My wife and I became enthralled with the artful selling on a recent trip. She quickly googled to find an excellent article written by Jillian Ilao found on fitssmallbusiness.com titled "6 Emotional Selling Techniques to Drive Buying Decisions"
Jillian powerfully concludes with this:
The Lockheed Martin Kill Chain has evolved over time as the tactics and technologies used by attackers have changed. Initially, the focus was on traditional network attacks, but the rise of mobile devices and the Internet of Things has led to the inclusion of additional stages to cover these types of attacks.
The original Lockheed Martin Kill Chain consists of seven stages:
In addition to the seven core stages, the Lockheed Martin Kill Chain model also includes three additional stages that can occur before or after the core stages:
The Lockheed Martin Kill Chain model is a valuable tool for understanding the different stages of a cyber attack and for identifying potential points of intervention. By understanding the different stages of the attack, organizations can implement targeted defenses and responses to mitigate the risk of a successful attack.
This was shared with me. Posting so that I remember this and share with others.
21 skills that will pay you forever1. Ability to sell and negotiate.