The pictures speak for themselves. It's interesting..... Looking at the average data sensitivity for all records lost each year, ranked according to the simple scale below, you get this chart.
Data source: World’s Biggest Data Breaches & Hacks — Information is BeautifulData sensitivity
1. Just email address/Online information
2 SSN/Personal details
3 Credit card information
4 Health & other personal records
5 Full details
Putting it together